For many customers, the idea of putting on an eye mask might be entirely new. They may have heard about it but never quite taken the plunge. That's where your team's enthusiasm and creativity come into play. At Elevate Skincare, we've found that the key is making it fun, engaging, and, most importantly, a memorable experience. Once someone tries an eye mask, they're instantly converted.
1. Offer an Eye Mask during "Down Time"
During your customer's visit, there are often periods of 5 minutes to an hour when customers are waiting for the next step or are waiting during a treatment. Use this opportunity to provide the surprise and delight eye mask to enhance their experience.
2. Educate and Demonstrate
Your team doesn't need elaborate training. In most cases, you'll simply explain that this goes underneath the eye, and the customer may have choices about which eye mask they would like. You can choose to educate them about the soothing, stress-relieving, and skincare advantages of these products but it's often not necessary because they'll see the results.
3. Make It Fun and Engaging
Turn the experience into a fun and memorable moment. Often we see doctors, dentists or front desk staff wearing the eye masks or sharing pictures of themselves wearing eye masks to encourage customers. Encourage customers to share their eye mask experience on social media, creating a buzz and curiosity among their peers.
The Instant Conversion
The beauty of eye masks is that they require minimal time investment for maximum relaxation and happiness. Once customers put on an eye mask, the transformation is often instant:
1. Stress Melts Away: The soothing pressure of the eye mask eases tension and stress, providing instant relief.
2. Enhanced Well-Being: Customers quickly notice the positive impact on their mood and overall sense of well-being.
3. Skincare Benefits: Eye masks can make your customers look younger in the mirror by reducing puffiness, dark circles, and promoting a refreshed complexion.
4. Happier Interactions with Staff: Often this makes customers much happier and more connected to your staff and doctors.
Gifts of Relaxation
Whether it's a complimentary eye mask during a visit or a surprise gift, these little luxuries go a long way in enhancing the customer experience. The next time your customers visit your clinic, spa, or office, be sure they try on an eye mask. You might be surprised at just how quickly it transforms their mood and leaves everyone feeling relaxed and happy.